All museums and heritage sites in Wales are now able to benefit from ‘AIM VisitorVerdict’ – AIM’s visitor research and benchmarking service – thanks to the launch of a full Welsh-language version and a new partnership between the Association of Independent Museums (AIM) and the Welsh Government.
VisitorVerdict can support Welsh museums by informing them about their audiences and can help to address the lack of data about museum audiences as highlighted in the ‘Expert Review of Local Museum Provision in Wales 2015’ by providing information about who visits, why they are there, what they do on their visit and how many local residents, schools and groups visit.
The paid service is now available to all museums in Wales, but by joining AIM, you can take advantage of substantial AIM member discounts which make VisitorVerdict affordable for all size organisations. You do not have to be independent or a museum…
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