Hamleys in partnership with London Transport Museum

AIM Blog for independent museums and heritage sites

AIM member, London Transport Museum hit the headlines last week for a partnership with famous London toy shop, Hamleys. The store has launched an interactive attraction based on the London Underground on the lower floor of its Regent Street store.

“We are delighted to be the only place in London where families can enjoy the experience of being in the driver’s cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys. “We look forward to continuing our strong relationship with the London Transport Museum.”

The new attraction includes an interactive tube station area and a 1970s train driver’s cab, thanks to the partnership with London Transport Museum. It also has other transport games, a Nerf tunnel target board and in-store entertainment.

Read more at Attractions Management.

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